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Spacetoon's Licensing and Merchandising department has pioneered the road to third party property
licensing and merchandising in the Middle East. Its ground breaking efforts helped raise awareness
about copyright laws and the potential for licensing merchandise in the region. Representing many
of the world's leading film and television production studios, we have been nominated in the past
by the Licensing Industry and Merchandising Association (LIMA) for the Best Agency in the Region
award in recognition of the outstanding record achieved and maintained over the years.
We plan and execute a complete promotional marketing strategy for related property, brand, or
character. We also ensure all of the negotiations on behalf of the licensor regarding product
design and development, manufacturing, promotion, and distribution. In addition to collaborating
with the parties involved, we secure the collection and administration of all royalties on behalf
of the principals.
Such licenses are for:
- TV Programs
- DVD & Video Programs
- Merchandising
Such as premiums which are distributed with purchases for the purpose of promotion, and
using the IP on packaging in promoting products. This is in addition to the rights for use
of the IP on textile and in children's magazines.
- Events
Spacetoon licenses rights for use of characters in various events.
- Interactive
Where licenses are provided for the use of the IP in interactive programs and interactive games.
In this day and age securing copyright protection is fundamental in our line of work, that is why
we pledge unconditional policing of any marketplace to certify the identification and removal of any
unauthorized merchandise. Since we are extending our activities to cover a broader arena
internationally (i.e. Indonesia, Korea, India, the Middle East, and North Africa) the protection
of brands is a key in each market launch strategy to transfer the core values of the brand to
our audience. Some of the leading film and television production studios that we represent are
BBC, MGM, Animation International LTD., DIC, HIT Entertainment, King Features, Marvel, Sony
Pictures, Toei Animation, and Honest Entertainment.
Spacetoon also granted rights to use its IP in the following divisions:
- Theme Park and Family Hotels (www.edutainmentparksgroup.com)
Spacetoon Licensing granted a global license to Edutainment Parks Group for exclusive rights for
development of Spacetoon theme parks, family hotels, mega Spacetoon malls and related business
components.
- Spacetoon Department Stores
Spacetoon Licensing has also recently granted the franchise rights to Spacetoon Department Store
in the Kingdom of Saudi Arabia at a premier mall location currently under development.
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